Platform for
business growth.
Platform for
business growth.
Platform for
business growth.
Platform that automates business and workforce management with advanced tools.
Platform that automates business and workforce management with advanced tools.
Platform that automates business and workforce management with advanced tools.
Overcoming сhallenges
into advantages.
Overcoming сhallenges
into advantages.
Overcoming сhallenges
into advantages.
The business adapted it's product model, investing in a quality platform with design focus.
The business adapted it's product model, investing in a quality platform with design focus.
The business adapted it's product model, investing in a quality platform with design focus.
Product issues
and objectives.
Product issues
and objectives.
Product issues
and objectives.
For two years, the business growth platform "Kvant" was developed and maintained by the engineering team.
For two years, the business growth platform "Kvant" was developed and maintained by the engineering team.
For two years, the business growth platform "Kvant" was developed and maintained by the engineering team.
The company lacked a solid product and design culture, challenging
the design team to create a modern, consistent brand while updating
the platform.
The company lacked a solid product and design culture, challenging
the design team to create a modern, consistent brand while updating
the platform.
The company lacked a solid product and design culture, challenging
the design team to create a modern, consistent brand while updating
the platform.
It was also necessary to train the engineering team in cross-functional collaboration and establish processes, including scrum, feature delivery, and design collaboration.
It was also necessary to train the engineering team in cross-functional collaboration and establish processes, including scrum, feature delivery, and design collaboration.
It was also necessary to train the engineering team in cross-functional collaboration and establish processes, including scrum, feature delivery, and design collaboration.
Role in the product.
Role in the product.
Role in the product.
Started as the sole UX/UI designer under a business designer’s guidance, eventually growing into a product designer and team lead. Later, mentored junior specialists who joined the product.
Started as the sole UX/UI designer under a business designer’s guidance, eventually growing into a product designer and team lead. Later, mentored junior specialists who joined the product.
Started as the sole UX/UI designer under a business designer’s guidance, eventually growing into a product designer and team lead. Later, mentored junior specialists who joined the product.
Also managed feature delivery to production and collaborated on product strategy and quarterly roadmap planning.
Also managed feature delivery to production and collaborated on product strategy and quarterly roadmap planning.
Also managed feature delivery to production and collaborated on product strategy and quarterly roadmap planning.
Brand overhaul and product redesign.
Brand overhaul and product redesign.
Brand overhaul and product redesign.
Completely updated the visual style and created a new design system.
Completely updated the visual style and created a new design system.
Completely updated the visual style and created a new design system.
Cross-functional
collaboration.
Cross-functional
collaboration.
Cross-functional
collaboration.
Collaborated with clients, sales, marketing, and developers to gather requirements and materials for joint product development.
Collaborated with clients, sales, marketing, and developers to gather requirements and materials for joint product development.
Collaborated with clients, sales, marketing, and developers to gather requirements and materials for joint product development.
From vision to impact.
From vision to impact.
From vision to impact.
Built a business growth platform with features like calendars, kanban, and pricing — used globally.
Built a business growth platform with features like calendars, kanban, and pricing — used globally.
Built a business growth platform with features like calendars, kanban, and pricing — used globally.
1.5
years
1.5
years
20
projects
20
projects
17,000
users
17,000
users
700
companies
700
companies
Gallery of product
design solutions.
Gallery of product
design solutions.
Gallery of product
design solutions.
Discover unique approaches
and inspiration in our gallery
of design solutions for the
business growth platform.
Discover unique approaches and inspiration in our gallery of design solutions for the business growth platform.
Discover unique approaches and inspiration in our gallery of design solutions for the business growth platform.
Product metrics
and results.
Product metrics
and results.
Product metrics
and results.
Product performance improved from Q4 2023 to Q2 2024, with most metrics rising after deploying
new functionality.
Product performance improved from Q4 2023 to Q2 2024, with most metrics rising after deploying
new functionality.
Product performance improved from
Q4 2023 to Q2 2024, with most metrics rising after deploying new functionality.
MAU
MAU
MAU
Q4, 2023
Q4, 2023
Q2, 2024
Q2, 2024
+20.94%
+20.94%
8,358
8,358
8,358
10,108
10,108
10,108
Customer Lifetime (days)
Customer Lifetime (days)
Customer Lifetime (days)
Q4, 2023
Q4, 2023
Q2, 2024
Q2, 2024
404
404
404
438
438
438
+8.42%
+8.42%
LTV (₽)
LTV (₽)
LTV (₽)
Q4, 2023
Q4, 2023
Q2, 2024
Q2, 2024
+131.32%
+131.32%
83,260
83,260
83,260
192,594
192,594
192,594
Revenue (1 week, ₽)
Revenue (1 week, ₽)
Revenue (1 week, ₽)
Q4, 2023
Q4, 2023
Q2, 2024
Q2, 2024
+85.09%
+85.09%
2,129,750
2,129,750
2,129,750
3,941,960
3,941,960
3,941,960
How design boosted
business growth.
How design boosted
business growth.
How design boosted
business growth.
The redesign and strategic approach improved user engagement and financial performance. Optimized collaboration accelerated feature delivery and enhanced product perception.
The redesign and strategic approach improved user engagement and financial performance. Optimized collaboration accelerated feature delivery and enhanced product perception.
The redesign and strategic approach improved user engagement and financial performance. Optimized collaboration accelerated feature delivery and enhanced product perception.
Brand investment and a strong design system ensured consistency and adaptability. Mentorship and training strengthened product culture and team growth.
Brand investment and a strong design system ensured consistency and adaptability. Mentorship and training strengthened product culture and team growth.
Brand investment and a strong design system ensured consistency and adaptability. Mentorship and training strengthened product culture and team growth.
This case shows how thoughtful design and structured processes drive measurable business impact.
This case shows how thoughtful design and structured processes drive measurable business impact.
This case shows how thoughtful design and structured processes drive measurable business impact.