Game interface for people worldwide.
Game interface for people worldwide.
Game interface for people worldwide.
Elevating user experience
and visual design in gaming.
Elevating user experience
and visual design in gaming.
Elevating user experience
and visual design in gaming.
New interface,
new division.
New interface,
new division.
New interface,
new division.
In summer 2023, the product team launched a "non-gaming" division, with the Head of Product pitching a branded slot management interfacethe company’s second redesign attempt.
In summer 2023, the product team launched a "non-gaming" division, with the Head of Product pitching a branded slot management interfacethe company’s second redesign attempt.
In summer 2023, the product team launched a "non-gaming" division, with the Head of Product pitching a branded slot management interfacethe company’s second redesign attempt.
Product issues
and objectives.
Product issues
and objectives.
Product issues
and objectives.
At the start of the project, we had two versions of the game controls, but we aimed to create a third more refined and user-friendly.
At the start of the project, we had two versions of the game controls, but we aimed to create a third more refined and user-friendly.
At the start of the project, we had two versions of the game controls, but we aimed to create a third more refined and user-friendly.
The primary objective of the new interface is to seamlessly integrate strategic business goals with player expectations, delivering a refined design and a stronger brand identity.
The primary objective of the new interface is to seamlessly integrate strategic business goals with player expectations, delivering a refined design and a stronger brand identity.
The primary objective of the new interface is to seamlessly integrate strategic business goals with player expectations, delivering a refined design and a stronger brand identity.
In addition to the main issue, several other problems were identified:
In addition to the main issue, several other problems were identified:
In addition to the main issue, several other problems were identified:
Complex navigation made it hard to understand positioning within the multi-level interface.
Unengaging controls lacked emphasis and did not attract interaction.
Complex navigation made it hard to understand positioning within the multi-level interface.
Unengaging controls lacked emphasis and did not attract interaction.
Complex navigation made it hard to understand positioning within the multi-level interface.
Unengaging controls lacked emphasis and did not attract interaction.
Bulky buttons obstructed the interface and took up excessive space.
Poor layout made navigation difficult due to scattered elements.
Unintuitive icons confused users with unclear meanings.
Bulky buttons obstructed the interface and took up excessive space.
Poor layout made navigation difficult due to scattered elements.
Unintuitive icons confused users with unclear meanings.
Bulky buttons obstructed the interface and took up excessive space.
Poor layout made navigation difficult due to scattered elements.
Unintuitive icons confused users with unclear meanings.
Product analytics
and research.
Product analytics
and research.
Product analytics
and research.
We conducted initial analytics, gathering key user data on devices, browsers, and the journey from session start to the first reel spin.
We conducted initial analytics, gathering key user data on devices, browsers, and the journey from session start to the first reel spin.
We conducted initial analytics, gathering key user data on devices, browsers, and the journey from session start to the first reel spin.
We’ve segmented our audience: 80% of revenue comes from “whales” (players with a total bet > $2,100).
We’ve segmented our audience: 80% of revenue comes from “whales” (players with a total bet > $2,100).
We’ve segmented our audience: 80% of revenue comes from “whales” (players with a total bet > $2,100).
We analyzed key OS, screen sizes, and devices across Tier-1, Tier-2, and Tier-3 regions using data from Juicy Do Cluster, GameBeat, and external iGaming sources.
We analyzed key OS, screen sizes, and devices across Tier-1, Tier-2, and Tier-3 regions using data from Juicy Do Cluster, GameBeat, and external iGaming sources.
We analyzed key OS, screen sizes, and devices across Tier-1, Tier-2, and Tier-3 regions using data from Juicy Do Cluster, GameBeat, and external iGaming sources.
82%
82%
82%
mobile
mobile
desktop
desktop
18%
18%
18%
Product hypotheses
and measurement.
Product hypotheses
and measurement.
Product hypotheses
and measurement.
We defined product hypotheses and measured them using zero-day analytics, business, and product metrics, comparing the new interface to previous versions.
We defined product hypotheses and measured them using zero-day analytics, business, and product metrics, comparing the new interface to previous versions.
We defined product hypotheses and measured them using zero-day analytics, business, and product metrics, comparing the new interface to previous versions.
If we integrate branded visuals, players will form a stronger brand association, increasing loyalty and repeat sessions.
If we integrate branded visuals, players will form a stronger brand association, increasing loyalty and repeat sessions.
If we integrate branded visuals, players will form a stronger brand association, increasing loyalty and repeat sessions.
RR, D7
RR, D7
RR, D7
↑10%
↑10%
↑10%
NPS
NPS
NPS
↑15%
↑15%
↑15%
If we simplify navigation, users will adapt faster, reducing search time.
If we simplify navigation, users will adapt faster, reducing search time.
If we simplify navigation, users will adapt faster, reducing search time.
First Spin Time
First Spin Time
First Spin Time
↓20%
↓20%
↓20%
Eurly Churn
Eurly Churn
Eurly Churn
↓10%
↓10%
↓10%
If we improve button design and placement, interaction frequency and overall retention will increase.
If we improve button design and placement, interaction frequency and overall retention will increase.
If we improve button design and placement, interaction frequency and overall retention will increase.
Click Rate
Click Rate
Click Rate
↑15%
↑15%
↑15%
RR, D7
RR, D7
RR, D7
↑5%
↑5%
↑5%
Gallery of product
design solutions.
Gallery of product
design solutions.
Gallery of product
design solutions.
Discover unique approaches and inspiration in our gallery of design solutions for the new interface.
Discover unique approaches and inspiration in our gallery of design solutions for the new interface.
Discover unique approaches and inspiration in our gallery of design solutions for the new interface.
How design boosted
business growth.
How design boosted
business growth.
How design boosted
business growth.
We redesigned the iGaming slot interface to enhance navigation, usability, and visual appeal, addressing key UX issues like complex structure, unintuitive controls, and cluttered layouts. Audience analysis showed that 80% of revenue comes from “whales,” guiding design decisions for better engagement.
We redesigned the iGaming slot interface to enhance navigation, usability, and visual appeal, addressing key UX issues like complex structure, unintuitive controls, and cluttered layouts. Audience analysis showed that 80% of revenue comes from “whales,” guiding design decisions for better engagement.
We redesigned the iGaming slot interface to enhance navigation, usability, and visual appeal, addressing key UX issues like complex structure, unintuitive controls, and cluttered layouts. Audience analysis showed that 80% of revenue comes from “whales,” guiding design decisions for better engagement.
Now in the final release stage, the new interface is expected to boost player loyalty, reduce adaptation time, and increase interaction. Success will be measured through key metrics like Retention Rate (D7), NPS, and engagement frequency. Early improvements suggest a strong foundation for future growth.
Now in the final release stage, the new interface is expected to boost player loyalty, reduce adaptation time, and increase interaction. Success will be measured through key metrics like Retention Rate (D7), NPS, and engagement frequency. Early improvements suggest a strong foundation for future growth.
Now in the final release stage, the new interface is expected to boost player loyalty, reduce adaptation time, and increase interaction. Success will be measured through key metrics like Retention Rate (D7), NPS, and engagement frequency. Early improvements suggest a strong foundation for future growth.
Always open
to new project.
Always open
to new project.
Always open
to new project.